Benefits & Features
Logo Owners |
This online system was designed to automate the process of distributing
company logos and graphics. So instead of the logo owner calling
their ad agency or designer every time they need a graphic sent
out (or mailing a CD), they can direct the request to a faster,
less-expensive online solution. Brand integrity is similarly
enhanced by providing original art and graphic standards, instead
of compelling brand users to acquire the art from elsewhere and
guessing at standards.
This system can also direct inquires
to company contacts: i.e. the marketing or PR director, graphic
artist, etc. The System also provides a way for parties interested
in a particular company, to get notification when logos or
graphics are changed. And a way for logo owners to notify those
parties of changes when necessary. By making the authentic logo
easier to get, distribution costs go down, people use it correctly,
visibility goes up.
You use this system as your management tool to distribute logos and
graphics like an online ATM. The logo owner
(or its agent: ad agency, design or PR firm, etc.) pays for the
hosting tool, and downloads are free. This allows you to
distribute a company or organization brand (logos, photos, ads, etc.)
in a cost-effective, secure, 24-hour self-service solution.
You load up your own "Download Page" with frequently-requested logos,
graphics and stock ads, and free everyone for more productive tasks,
while maintaining control over the delivery process. You can also
empower other administrators to do the same, but you can lock files
that you don't want deleted inadvertently. You
set the security level of any file from private to public. In the
download log you can see who is using the files and why.
This is a win-win answer for everyone involved.
(Some companies have built their own sites to
handle this, but this system gives you
similar or better features for quite a bit less).
The vendors and services who will appreciate it most are those sign
shops, publishers, and graphic firms who must have your logo and
images in very specific file formats, color codes, modes and
resolutions that are usually difficult to track down.
Benefits & Features:
- Internet-based access - 24-hour access (not 9am-5pm) -
Security levels for files
- Company Contact display - Multiple administrator editors -
- Customizable Categories - Notification of logo changes - Notify
The Benefit to Logo Owners
This online system will save you untold hours, frustration and dollars in
the distribution of your graphics. Save those calls to your ad
agency, designer, PR firm, or printer for projects that require
new thinking. You'd be surprised what it's been costing you.
Leave repetitive tasks to computers and the internet. This will
also improve the quality of your brand by improving the reproduction
and usage of your logo. Stop having others scan your logo from a
business card, pull it off your website, redraw it, buy it, guess
at the typefont and color, or wait for someone to email (or mail)
it to them.
That doesn't work. This site enables you
to organize your files in customizable categories, set a level of
security, authorize users, track downloads, and notify interested
parties of modifications in your brand. If you spend more than a
couple of hundred dollars (or hours) a year doing this, get the
praise (or cost savings), and get a Company Account account. Or do your
designer a favor and have them set one up and co-manage it with you.
The logo owners who will benefit most are those with multiple
branches, offices or franchises. Also those who manufacture and
rely on dealers and retailers to sell their products. Or those who
frequently sponsor events and organizations, or do cooperative
advertising. Especially those with a myriad of employees who need
access to the company graphics to effectively market their projects.
Companies who buy advertising incentives (hats, shirts, pens, and
gadgets), need signs, yellow page ads, website graphics, and pay
for program or school ads that cost less than the artwork that
goes in them. Not to mention companies with in-house art
departments who are swamped with current assignments. And
don't think about having your webmaster do this, remember
those last requests.
The Benefit to Ad Agencies,
Graphic Designers, etc.
This online system will save you untold hours, frustration and dollars
in the distribution of your client's graphics. Stop trying
to find a way to bill it (without upsetting the client). Stop
doing it for nothing or next to nothing. Or if your retainer
covers it, stop doing it the hard way. And stop those rush
interuptions to hurry and do this "little favor". You'd be surprised what it's been costing you.
Instead, do yourself and your client a favor and set up a
Company Account for each of them. Go from rushes and lost time
to self-service distribution
who'll benefit most are the advertising agencies and design
firms who loose money every time they send out a graphic or offend
a client with a big invoice. And the branding or public relations
firms who do not have an art department. If you don't have a Client art-approval section on your website, or if your
clients get errors with your email attachments, you can use
this system to post the files for client access. And don't think that you're giving your client's logo to a
competitor, you can set the security level and monitor
downloads, and besides, they can get it the same way you got it.
To read more or to see a demo account, Click
How It Works
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